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Structure

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Innovation Management System (IMS)
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Marketing Innovation
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How to structure the innovation function
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Innovation performance
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Innovation funding strategy

Innovation Management System (IMS)

 

In the modern business landscape, innovation is the engine of prosperity that drives flexible and adaptable organisations to success. At ABGi, we use ISO 56000 standards to structure our Innovation Management System (IMS) to guide organisations towards this resilience. 

 

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How to structure the innovation function

 

Like all business functions, the innovation function is a “business within a business”. By its very nature, innovation is cross-functional, and the effectiveness of the innovation function depends largely on the ability to create cross-functional relationships within the company and a culture of openness to the outside world (open innovation). 

 

Marketing innovation

A company’s ability to innovate is a key factor in differentiating itself from the competitiondeveloping or penetrating its market and increasing its profitabilityHowever, innovation often represents a significant investment and risk for the companyeven if it is partly funded by existing incentiv s. By providing the right insights and decision-making tools to help you make the best strategic choices, innovation marketing helps to minimise this risk. 

Innovation funding strategy

 

Innovation is a conscious investment, and every company needs to safeguard its risk appetite and maximise the ROI of its innovation function. One of the biggest challenges is to optimise the overall funding rate of your research and development efforts while generating tomorrow’s profits. 

 

Innovation performance

 

Having a structured Innovation function does not guarantee efficiency and performance. The key to creating the right alchemy is your agility in bringing your processes to life operationallyeffectively implementing your open innovation strategy, or instilling a culture of innovation across all departments and services in your organisation. 

 

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